I collaborated with The Mill to craft a series of films for Herradura Tequila, showcasing the refined luxury of their tequila bottles: Legend and Ultra.
Together with the team we created 2 films for Herradura Legend and one film for Herradura Ultra, catering to two different target audience and exploring two different looks.
Legend
Two rooms nspired by the eclectic drinking bars with a sense of relaxation, refinement and luxury. Filled with opulent velvets and leathers, to speak to the smooth flavors of the tequila. Tastefully embellished with brushed golds and beautiful embroidered patterns.
Ultra
This room is designed to create a sense of upbeat energy and signify the feeling of an evening cocktail lounge. The tone of this film reflects the complex flavors that are inspired from the natural process of the agave fields.
Credits
Client: Herradura
Studio: The Mill
Creative Director: Daena Lorne
Art Director: Austin Marola
Executive Producer: James Barbiarz
Producer: Allison Hemmingway
Design: Jesus Suarez, Jaimie Yoo, Lucas Barbuzzi, Alvero Pastor, Raquel Fernandes, Tiffany Shen, Joshua Michie
3D Model : Brett Lewis
Graphic Design / Illustration : Richard De Cazalet , Greg Mawicke
Animation: Jesus Suarez
Print : Tristan Dunk
Compositing: Alejandro Taylor
R&D
