For the release of the HP Empire Laptop I worked with Bemo Studio developing the look and helping with animation that would showcase all the aspects of the laptop. Going from an old and outdated office environment into the reveal of the new hardware we get transported into a modern office environment where the computer shines.
Role: Look Development & Animation
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Client: Hewlett Packard
Studio: Bemo
Styleframes
Process
A quick Xpresso setup was developed in Cinema 4D for the opening and closing of the laptop. This allowed the process of animating to be streamlined and easy to update.
The shaders for the laptop were based on my Automotive Shaders Pack for Octane Render. Use of Blend materials and the Ref Shader was essential in keeping the amount of materials low and also keeping all the materials across the laptop easy to update.