For the release of the HP Empire Laptop I worked with Bemo Studio developing the look and helping with animation that would showcase all the aspects of the laptop. Going from an old and outdated office environment into the reveal of the new hardware we get transported into a modern office environment where the computer shines.
Client: Hewlett Packard
Creative Direction: Bemo
Role: Look Development & Animation
A quick Xpresso setup was developed in Cinema 4D for the opening and closing of the laptop. This allowed the process of animating to be streamlined and easy to update.