Role: Look Development AND r&d
Studio: Shapes and Forms
The most challenging part of the styleframes was the "high tech weave fabric".
I went through many iterations to finally arrive at this final stage. The key here was mixing different fabric textures and masks to make it feel like the fabric was interweaves with emissive LEDs. This gave it a feeling of futuristic fabric that I envisioned for the arm band.
As part of the package I was also asked to explore the other side of the spectrum and come up with very bright and colorful ideas for the intro.